TWENTY THIRD BY DEANNE: WEB REDESIGN

Twenty Third by Deanne is a home decor offering a curated selection of home decor (especially pillow cases) to elevate the living space. As a digital storefront, business opportunities and strategies can still be implemented for the brand.

 
SCOPE: When users struggle with picking a pillow combo, it can lead to frustration and dissatisfaction with their home decor. Therefore, I have developed ways to address the pains, through a consultation page where the user and the business can easily communicate while providing personalized recommendations based on users’ preferences.

Studies also suggest having a pre-curated combination where users can easily buy and simplify the selection process. Having bundles and cross-selling products is another way to help users determine which products would complement each other.