OMCAN:
A REBRAND

Omcan has been in the industry since 1951, and a global supplier of food and drink equipment to businesses including restaurants, catering companies, supermarkets, and food-related establishments.

Working for Omcan, I found out that the brand does not have a solid foundation of branding and identity. The style appears to have an outdated feel. So with rebranding, this gives the company to refresh their image, reputation and suit the current market trends.