For Everyday Bags (FEB) is a startup brand specializing in creating minimalist, stylish, and functional bags perfect for daily use. Focusing on quality materials and thoughtful design, FEB offers versatile and durable bags for various occasions. All designed with lightness, durability, and ease of care in mind.

I had the privilege of crafting their brand and content strategy to perfectly align with the needs of their target audience — professionals, students, and individuals who value simplicity, durability, sustainability, and versatility in their everyday lifestyle.