Clucky's Fried Chicken: Flavors of Asia

INDUSTRY
Food Services

CLIENT
Clucky’s 

DELIVERABLES
Brand Identity
Brand Strategy
Content Strategy

DATE
February 2025

DURATION
1 Month

TOOLS
Adobe Photoshop
Adobe Illustrator

Clucky’s is a bold, retro-inspired fried chicken brand that brings the fun, flavor, and flair of Asian street food to life. Specializing in Taiwanese XXL fried chicken, Clucky’s also offers rice bowls — all packed with umami and flavors of Asia like black pepper teriyaki, salted egg, and sweet and sour.

Clucky’s is cheeky, confident, and bursting with personality — a little nostalgic, a little rebellious, and totally addictive. With cartoon graphics, loud typography, and a palette of warm reds, retro oranges, creamy beiges, and bold blues, the brand draws influence from vintage Asian packaging and pop culture.

Clucky’s is a bold, retro-inspired fried chicken brand that brings the fun, flavor, and flair of Asian street food to life. Specializing in Taiwanese XXL fried chicken, Clucky’s also offers rice bowls — all packed with umami and flavors of Asia like black pepper teriyaki, salted egg, and sweet and sour.

Clucky’s is cheeky, confident, and bursting with personality — a little nostalgic, a little rebellious, and totally addictive. With cartoon graphics, loud typography, and a palette of warm reds, retro oranges, creamy beiges, and bold blues, the brand draws influence from vintage Asian packaging, pop culture, and comic books. Think street-style cool meets classic Asian diner charm.