Tinker’s Barbecue is a casual family restaurant offering Filipino-grilled food and family-recipe desserts. The brand positions itself through the ideal of real connections between couples, friends, and family.

I aimed to capture the brand’s personality by embodying the vibrant energy of the iconic ‘fiesta’ culture in the Philippines. The overall direction I envisioned is a blend of ‘chaotic organization,’ much like how a fiesta unfolds—unpredictable yet full of life. This concept incorporates warm, lively, and locally inspired motifs, with yellow as the dominant color to evoke a sense of joy and happiness. The brand strategy is targeted for customers who appreciate tradition, affordability, and a sense of community.